In content marketing, you’re often told to find your niche — to carve a path through unchartered territory with a narrowly defined audience.
But what if instead, you zeroed in on your key differentiator? And THAT was your competitive edge?
In this 9-minute audio version of our blog post, “Don’t Find Your Niche — Find Your Key Differentiator,” Amanda Natividad, Head of Marketing for Growth Machine, dives deeper into this strategy.
Show Notes:1:01 - What’s Your Key Differentiator?
5:20 - How To Find Your Key Differentiator: Defining Your Competitive Edge
8:38 - Your Key Differentiator Helps You Stand Out
Links:Original post: Don’t Find Your Niche — Find Your Key Differentiator
Steph Smith (0:14)
Trends (0:20)
The Hustle (0:20)
#15 How Steph Smith Made $40K+ from Her Ebook in 1 Month (0:31)
Zappos (1:16)
Chartr (1:19)
Standing Out in 2020: Doing Content Right (2:29)
How We Run Growth Machine (3:58)
How We Hire Great Writers at Growth Machine (4:01)
Steph's Goals (7:21)
How To Be Great (8:00)
How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (8:19)
Contact Growth Machine (9:20)
Find us on Twitter:Amanda: @amandanat
Growth Machine: @growthmachine__
