One of the most difficult aspects for entrepreneurs when it comes to communicating in these modern times is that they are marketing with permanent ink.
Because once you hit that publish or post button, it is LIVE. It is on the Internet. It is hurtling through the universe in data streams traveling with power and fury.
The moment you hit that button, you are marketing with permanent ink.
There is no looking back. It's gone, baby gone. This isn't Etch A Sketch where you can just shake it and it is erased. This isn't a dry erase board. There is no invisible ink in marketing today.
So what you do? You listen to Michael in this important podcast episode for guidance on how to turn this concern into a distinct advantage.
