Knowing When to Rebrand and Pivot on Instagram with Dani and Kelsey

Have you ever felt the urge to pivot your brand on social media? I believe it’s a common rite of passage for creators and entrepreneurs who have been on social media for a longer period of time. Not only does it mean you’re growing, but it also means that you’re evolving and aligning more with an updated version of your business goals.

My guests on today’s episode are Dani Rodriguez and Kelsey Johnson. Both Dani and Kelsey are travel content creators and influencers who have pivoted and rebranded their businesses. Having gone from a makeup-related YouTube channel to editorial photography--we’re discussing the process of rebranding your business, and how to know when the right time is to pivot.

If you feel a pivot is on the horizon for your brand and business, this episode is for you. Dani, Kelsey, and I know how terrifying the process can be. So tune in as we guide you through with actionable takeaways on how you can nurture your existing community while gaining new audiences who align with your vision.

Time Stamps:

[4:08] How we started our respective businesses

[10:06] Navigating and pushing past fear

[14:10] Going through changes in branding

[19:38] Rebranding and pivoting for sustainability and longevity

[24:59] Establishing a community from the get-go 

[27:05] Why it’s ok to lose followers

[31:09] Remembering your “why”

Resources:

Dani’s website: https://dani-the-explorer.com/

Dani’s Instagram: https://www.instagram.com/dani_the_explorer/

Kelsey’s website: http://kelsey-johnson.com/ 

Kelsey’s Instagram: https://www.instagram.com/heykelseyj/

Clout Check podcast: https://www.cloutcheckpodcast.com/ 

Continue listening to our conversation on this episode of the Clout Check Podcast: