Social media platforms have become so crowded and chaotic, it's almost impossible for a true artist to make their talents known... until now. Vero is more than an app, it's a carefully and thoughtfully designed digital community that allows creative types to display their art, without the platform's design getting in the way. Not only are founder Ayman Hariri and Vero Music head Pete Lawrie passionately involved in running the company, they're enthusiastic members of the community themselves. Log on with Nick and join the next wave of the online artistic revolution, as Ayman and Pete dive into the real-world philosophy that guides the Vero development team.
HIGHLIGHTS:
[02:21] Ayman explains the origin of Vero, the social media platform for creators
[06:03] Vero was designed methodically and thoughtfully over several years
[07:11] Despite never being formally launched, Vero has built a substantial user base
[08:54] Pete describes Vero's music label, Vero Music, and how he got involved
[11:35] Vero allows the user to control what content they see, without censoring others' ideas and opinions
[13:52] The Vero developers use their algorithm powers for creative good, not corporate evil
[15:36] Vero Music works with a "modular" style of distribution that is tailored to the musician
[19:30] The Vero Music artists have been discovered through networking, and from the app
[25:02] Ayman brings what he's learned about the world into the development of Vero
[31:17] The Vero team is looking into micropayments, subscriptions, and other electronic revenue methods to help artists earn money for their creative efforts
[37:10] Ayman describes how director Zack Snyder used Vero for both promotion and philanthropy
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Find out more about today’s guests, Ayman Hariri & Pete Lawrie
Find out more about your host, Nick Terzo
MENTIONED IN THIS EPISODE:
@snydercut (Zack Snyder's Justice League movie on HBO Max)
@SocialDilemma (the documentary)
