My guest today is Seth Godin. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What To Do When It's Your Turn (And It's Always Your Turn). His latest book is The Practice: Shipping Creative Work. Brian Koppelman, co-producer and co-creator of the hit TV show Billions says that The Practice “is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.”
Godin’s work covers a range of subjects, from the post-industrial revolution to being remarkable, and from the spread of ideas to knowing when to quit. He introduced the concept of “permission marketing” in the early days of the internet – recognizing and respecting the power of the consumers. A champion of talent, Godin proclaims that lack of creativity in the post-industrial world means we should all treat our work as a form of art.
In 2013, Seth was one of only three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might just be the only person in both.
Seth and I talk about how he found his voice as a writer, non-attachment, Seth’s creative process, why diversity matters, and better ways to learn and ship creative work in a post-industrial world.
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