Don’t believe everything you think.
Relationships first.
There’s no such thing “All” and “Everyone”
Your Prospects don’t panic-buy, so don’t panic-sell
Customers buy Outcomes, and simple steps create stable outcomes.
Slow is Smooth, and Smooth is Fast.
Be the Mayor of your town.
People will borrow certainty from the person who has the most of it in the room.
Your customer is on their Hero’s Journey.
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