One of the most quintessential elements of marketing is understanding the subtle triggering moment between when a PROSPECT becomes a CUSTOMER.
This is especially true when launching something new...something exciting...something being offered for a limited time only.
Because, it's at this point you need to sell to the Early Adopters. Those are the special brand of people...who want to be first.
Yet, as much as they want to be the first to enjoy your brand, there is something holding them back that will keep them from being your critical first wave of buyers.
Join Michael as he reveals this marketing secret and shares how to help your customers be the first to succeed.
