Yamilca Rodriguez is an artist, entrepreneur, activist, born in Caracas, Venezuela, and currently resides in Louisville, Kentucky.
Yamilca has collaborated with the best graphic and advertising agencies in the nation to design comprehensive brand strategies and consumer product innovations. She’s facilitated more than 70 Design Thinking sessions around the world, crafting brand visions and stories that span multiple categories and lead highly influential billion-dollar companies. Yamilca states “My mission is to help female entrepreneurs create an unforgettable experience to magnetically attract their ideal client and 10x their business.”
Yamilca is a Creative Brand Strategist specializing in BrandPsychology and the Co-founder of The Archetype Method. The Archetype Method has its foundation in psychology, utilizing the four major drivers of human behavior.
Show Notes:
[00:02:42] Defining a Super Fan
[00:05:40] Understanding your Brand through Archetypes
[00:11:04] Why you want to attract your opposite Archetype, your SuperFan
[00:13:30] Understanding your Super Fan
[00:20:18] How you can find out who your Super Fan is
[00:34:35] The importance of creating an experience around each of your offers
[00:44:59] How to deliver your experience that is Tailored to your Super Fan
Links:
behavior.www.brandarchetype.co
Facebook:https://www.facebook.com/rodriguezyamilca
Twitter:https://twitter.com/ms_yamilca
Instagram:https://www.instagram.com/msyamilca/
LinkedIn:https://www.linkedin.com/in/yamilcarodriguez/
Pinterest:https://www.pinterest.com/rodriguezyamilca
email account:info@yamilca.com
