How to Market Guitar Lessons on Your Website | Ep 118

Can you handle the truth? People don't read all of your sales copy on your website. Think about your own behavior when you read a web page. 

You only have a few seconds to capture someone's attention when they land on your guitar landing page. If the text (sales copy) doesn't open with a thought-provoking, shocking, unexpected, or funny sentence-your website visitor is likely to jump off your page. 

This doesn't apply if your website visitor is all ready to sign up and doesn't need some extra encouragement. 

In this episode of Music Lessons and Marketing, I'll share with you strategies for how to market guitar lessons on your website. 

The key to positioning group music classes as the more desirable option is to provide a musical experience that could never be replicated in a private lesson. Kidzrock, Piano Jam, and Jr. Rockerz allow kids to learn how to plan an instrument in a performing ensemble making private lessons a destination for the more ambitious student. These programs make music more accessible to more kids and will give you an instant competitive edge.