Why you should build your business like you're never going to sell it
This week on The Growth Whispers we challenge the conventional wisdom about building your business to sell it. When you’re starting your business some people say you need to know your exit strategy, and that you should always know your exit and be planning to sell your business.
But there’s another view: when you start your business, you should expect to run it for 50 years, or 100 years, or generations. That’s the alternative we want you to consider, and building your business so you keep enjoying your business for many years into the future.
