Marketers have been trying to build a better mousetrap since "Building a better mousetrap" was actually a fresh, new saying.
The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap...and just wait until those whiskers appear.
Over the last ten years, some marketing professionals have advocated the use of "Clickbait" as a cheese.
Yet, there is a huge problem with this approach, and it's one no one is talking about.
Join Michael as he explains the best strategy for attracting elite customers.
