I love Reggie Gold.
If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible.
The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.
It's a bust and honestly, terrible.
That said, Reggie was a fantastic communicator.
His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none.
One of the recordings that stuck with me and continues to influence our Day One - Two process are his "3 Questions".
The "3 Questions" seem simple, but when you deconstruct them, they're actually quite genius.
On today's episode of Life By Design For Chiropractors, I break down Reggie's "3 Questions".
What I Covered:
What is Third Paradigm Chiropractic? What's the context of the "3 Questions?" How the "obvious" answer to question one sets the stage and why it's important. The look you'll get after question two and what the answer will tell you about the patient's current understanding. Question Three is almost too bold to ask but it's valuable to understand the sentiment.
