Your goal is not your big why. Your big why is the result of hitting your goal. Many people struggle to understand the marriage of goals and big why's.
If you have ever been exposed to the concept that we all need a big reason for doing what we do every day you can understand this. Your why is a big motivator and can keep you excited about long-term missions. It can be your family or maybe it’s a foundation you believe in. It can be a short-term objective of that 3-week vacation you have been dreaming of taking. You're big why’s can and will change as life changes.
You may have attended many classes that would talk about the big why and maybe you could never come up with just one. Did you wonder if you did not have enough meaning in your life, or anything that you really cared deeply about? Absolutely nothing that you would have considered the big "Kahuna" that would make you walk on hot coals. That's because you need more than one big why. You need big why's in different parts of your life. You see one big why may not necessarily correlate with all areas of your life. It may not even be relevant in many areas. So set numerous big why’s such as in your personal life, marriage or your family. Use it in your business. Remember your why is the result of hitting goals not the goal itself. By having a few big why’s you can set goals and directives that get you excited and move the needle forward, so you can enjoy your big why when you achieve your goals.
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