Free and Figuring It Out
#119 | Figuring out how to build a more just world with guest Greg Gonzalez [Youth To The People] | Free and Figuring It Out
We are delighted to welcome to the podcast Youth To The People Co-Founder Greg Gonzalez who, along with his cousin Joe Cloyes, founded YTTP in 2015, a pro-grade vegan skincare brand which is sustainably made in California. And is the first man to appear on the show since we began nearly 2 1/2 years ago!
“Our family of women were at the heart and soul of the brand, beginning with our grandmother Eva who was not only a pioneer in professional-grade skincare, but a dominant force in our lives. When our grandmother retired, she passed on the business and work ethic to our Aunt Lori and Greg’s mom Lisa, who are our mentors. Today, we continue our family’s legacy, which shapes our standard for innovation.”
In this interview filled with brilliant insight and great advice we discuss...
The journey of Youth To The People which began with Greg’s grandmother in 1960’s who had to battle with gender inequality to grow the business (2) Women continuing to be a big part of the brand (5) The origins of the name and the brand and a conscious effort to create change (7.5) Greenwashing and educating around sustainability (12) Mindful activism and what Greg has experienced in his own life which has led to the strong foundation of YTTP (15.5) Discussing the heart and soul of business (19) How our personal journey’s effect our business and how inclusivity and diversity come from the top (21.5) Advice on how to bring activism into your brand (24) Get comfortable with being uncomfortable (28) Why YTTP cleanser is the first product you must try (30)We finish the interview by asking Greg our quick fire guest questions!
You can follow and find out more about Youth To The People at
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Your hosts are...
Charelle Griffith, 32, is a marketing strategist for coaches and consultants, and founder of PropelHer, a personal development blog and book club. She lives in London, dates men and has been single for 5 years (except for a summer romance in 2018). Connect with Charelle on Instagram.
Verity Brown, 34, is a northerner, the founder of The Authentic DatA Revolution and identifies as a queer woman. Connect with Verity on Instagram.