Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, "What is a brand?" you would get 50 different responses.
Some have described a brand as a "promise". A promise between the company and its customers.
But really...a brand at its highest level is so much more.
It's more than a "contractual agreement" or promise between a company and its customer.
It's much more, actually.
Join Michael as he explains the power of aspirational branding.
