Life coaches are a special breed of entrepreneur. They want to encourage their clients to change their lives in deeply profound ways. Problem is is that the typically want to capture all the life transformation magic that happens when their own clients work with them by saying things like 'life transformation'. Which isn't a bad thing. It's just going to make signing on new clients that much more trickier. Because while that's saying what's going to happen, it's really not saying much. I'm going to share five the of the most common words and phrases I often hear my clients using when they first start working with me and then quickly drop once they see there is often a more tangible, concrete way you can show your ideal clients how you can get them the results they're truly seeking.