[01] Kyle Porter

Kyle Porter is the founder of GuidePost Marketing. He's a local business owner-turned marketer who helps entrepreneurs discover clear, compelling ways to talk about how they serve their customers.

His firm, GuidePost Marketing, has helped dozens of businesses find clarity in their marketing and strategy. His strategies have helped leaders from nearly every industry grow their businesses with marketing that's both incredibly simple and incredibly effective.

At its core, marketing is about building relationships. Kyle helps entrepreneurs position themselves as the trusted "guide" that leads customers to their desired result by employing empathy and authority.

In this episode, he explains his approach and why it's so effective, no matter what business you're in.