Many business owners give the wrong answer to this question: "What is your marketing strategy?"
Many will say, "Oh we don't need marketing...we just rely on Word Of Mouth."
The problem with this answer is that Word Of Mouth IS marketing. In fact, it's the most effective and self-sustaining form of marketing there is.
What they also don't understand is there are specific, powerful strategies that can exponentially increase the effectiveness of their Word Of Mouth marketing.
Join Michael in this critical episode on the language of word of mouth.