This solo episode is short and sweet but filled with a lot of good takeaways about the value of having an online presence as a designer and business owner.
When I initially started my Instagram account years ago, I struggled with the idea behind it, was it for vanity or competition? I think this is sometimes a struggle that some business owners have. In this episode, I explain the main reasons why you need to have an online presence to grow your business.
In my opinion, it all starts with this quote by Simon Sinek, “People don’t buy what you do, they buy WHY you do it.” Meaning: there are so many interior designers out there, but every single one has a different purpose behind the service they offer.
Social media is a powerful tool to share the “WHY” of your business.
I also cover the doubts that many people have of Instagram and other social media platforms actually working to attract your ideal client. Years ago I would have been alongside the Nay-sayers, but in recent years, mainly in 2020-2021, I’m singing a different tune, because almost all of my leads that turn into design jobs followed me on Instagram or had seen my designs on Instagram before they contacted me. Put in the work, it does pay off. Being present on social media platforms adds to your legitimacy as a company. It gives you a chance to educate your ideal client on what you do, how you do, and why you do and build a rapport with them before they reach out to you. A lot of what service-based businesses do relies on the trust of their clients, building this relationship early on just helps with that trust factor, and makes you relatable to them.
In the episode, I also speak to the two other reasons why you should have an online presence and that is: reinforcing your brand and selling a lifestyle. I’d love to hear about your thoughts on being active and present online and on social media. Leave me a comment below.
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