Today’s winter outdoor industry consumers are asking what brands are doing in the areas of sustainability and climate change. What you share and the tone you use can go a long way toward establishing authenticity and credibility. Salomon learned this in recent years as it began to weave sustainability topics into more of its consumer-facing brand stories via creative content, athletes and product development.
Host: Derek Sabori, The Underswell
Guest: Tim Sweeney, Global Storytelling & Communications Lead, Salomon
