Here’s a milestone for the Growth Machine team: our first unblinded case study!
Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy.
We edited this webinar into this week’s 25-minute episode.
Enjoy!
Show Notes1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about their decision to include content from the very start of their marketing strategy.
4:01 - How Scholars first began working with Growth Machine.
5:08 - The original content plan pivoted to support the direction Scholars was heading in, and from there, traffic saw an increase.
9:11 - The increase in traffic helped Scholars grow an email list of over 20,000 subscribers.
12:00 - Why Scholars decided to start their podcast The Internship Show, and how their podcast ties in with their overall marketing strategy.
15:44 - Ben discusses a few of Scholars’ customers and how they initially entered the sales funnel.
19:00 - What’s next for Scholars?
20:02 - Audience Q&A
Links:How a Recruiting Website Tripled Organic Traffic in 6 Months
Scholars (1:18)
Demand Curve (4:18)
The Writer Finder (4:48)
The Internship Show (12:00)
Growth Machine:
