Kirsten Allegri Williams is Chief Marketing Officer of Optimizely where she leads global marketing and communication
strategy. Optimizely empowers growing companies to compete digitally with its Customer-Centric Digital Experience Platform. Prior to Optimizely, Kirsten was Chief Marketing Officer for SAP SuccessFactors, the world’s leading provider of technology solutions for Human Resources. In her career as a corporate storyteller, she rebranded and relaunched the brand and digital presence of SAP Ariba, another of SAP’s global software businesses, and led partnerships with the United Nations to help businesses everywhere forge sustainable supply chains. She is also an advocate for women’s equality and empowerment in the workplace. Kirsten has been honored by many organizations including The Internationalist as a “Next 50” top marketer and Top Rank Marketing as Top Influential Digital
