3 Tips to Win the CRM Awards - with Laurie Smith

Laurie Smith is the director of CRM Consulting. She’s the force behind the annual CRM Contact Centre Awards, the industry’s largest awards in New Zealand.

Laurie shares her top tips on how to win.

Laurie’s Top Tips:

Get a preaudit done by the CRM Consulting team - you’ll get their recommendations on where to improve, which will also lift everyday customer service (10:34).

Talk to past winners, which you can do at the showcasing events. You can also check out the past winners here https://www.crmconsulting.co.nz/crm-awards/2020-results. They always offer lots of tips (11:36).

Bring your agents to the awards. If you don’t win an award on the night, they’ll come away from the event really wanting to be up on the podium next year (12:12).

You'll Learn:

The 3 things the CRM Awards have done for the contact centre industry in New Zealand (01:50).

The awards up for grabs (03:32).

The 4 key characteristics the Supreme Award winners have in common (05:42).

The timelines for the awards each year - what happens, when (08:15).

How CEOs and Managing Directors often say the awards evenings are one of the best they’ve ever been to (12:48).

Check out the full show notes here: https://bravatrak.com/laurie-smith-podcast 

Check out the highlights of the 2019 CRM Awards: https://vimeo.com/384424183/eb4f6423fb

Connect with Laurie here: https://www.linkedin.com/in/laurie-smith-24875a14/

Follow me on LinkedIn, or connect with me on Facebook.