Seth Williams - How home staging helps increase property sales price & shorten market time.

Standout Quotes:

"I'm always trying to positively influence other people in my life, whether it's employees, my personal relationships, family” - [Seth]

"What I have really just found about acting ethically is that it results in a better outcome, whether you're in the workplace, trying to ensure that you have employees that are acting ethically" - [Seth]

"We always want to make sure that whether it's with the client or just interacting with each other on a team that we have a certain amount of integrity and we're never stabbing each other in the back "- [Seth]

“Most men live lives of quiet desperation and people are just afraid to think, or just get outside of their comfort zones and really take risks” – [Seth]

“Success is not only financial, but it's also how happy you are with what you're doing in your life” – [Seth]

“There aren't a lot of deals out there right now because of the limited supply of inventory. And it makes a lot more sense to do considerably more due diligence” – [Seth]

Key Takeaways:

Seth describes himself in one word as "Adaptable". I take the mindset that I have to be able to adapt to every situation. I spent about five years in which my specialization was asset managers and insurance brokers. I went to Brazil for a bit and then realized I should go into purchase a franchise. So in investment banking, a lot of what we did was a leverage buyout. So you source capital from everybody and you purchase an existing business. I've always had a passion for real estate. It was a successful business. We've been around since 2002. And it's heavily project management focused, which is what my background is. What staging does is it brought into the pool of potential buyers and taps into their psychology, such that it facilitates the transaction quicker and for more money. We work with a lot of investors, as well as home builders. And what we will do is come in and stage like a model unit. We educate people that in a buyer's market, what you want to do is stage it so that you can sell your property quicker. Right now what we're seeing is it's definitely a sellers’ market due to the limited inventory. I come more from the finance and business acumen perspective than a lot of these other home stagers whom have decorating experience or furniture experience. When I do have a high stakes decision coming up, I've always Journaled. Everybody always talks about these morning routines now. And I make my bed, I will meditate for 10 to 20 minutes. Then I read my goals and write down what I'm grateful for. Just having a set of morals and core values for your company. And one of our core values is integrity. If you're not afraid to fail, and you're obviously taking calculated risks and making sure that you're not doing things completely idiotic, then these risks are typically going to work out for you. If you find a hairy deal and you're excited about it because you have nothing else going on and you know that the timeframe is very tight, make sure you still do that thorough due diligence. Favorite tourist attraction of Seth is Grand Park in Chicago.

Episode Timeline:

[02:21] My guest is Seth Williams.

[03:33] Seth describes himself as Adaptable.

[05:25] Seth shares his backstory.

[07:27] Seth talks about his passion for Real Estate because it was a successful business.

[08:05] Do you really believe that staging a home for sale, whether somebody lives there or doesn't live there, makes it more of a saleable asset?

[09:49] What can you do for somebody in the multifamily space?

[12:04] Who's your best client?

[15:07] How do you find yourself making a high stake decision?

[21:29] An Insider Secret from Seth

[22:35] What advice would you maybe give an investor today coming into the marketplace?

[24:33] What your favorite tourist attraction in Chicago is?

[25:39] Favorite Restaurant?

[26:19] Favorite book you’ve ever read?

"How to Win Friends and Influence People" by Dale Carnegie.

[27:13] How to contact Seth

Website: idhomestaging.com

LinkedIn & Facebook (Interior Drama)