Aaron Martinez’s early days as a YouTube content creator, when he was just 13, were pretty magical — in that he was literally doing magic tricks. He started making videos of his hobby, and soon this segued into him making gaming videos, back “before competitive gaming was cool,” he says. But it wasn’t until he started putting instructional videos on YouTube of himself sharing SnapChat hacks that his digital brand really took off.
“I went from zero to 170,000 subscribers in less than a year just from talking about SnapChat and being the only person that really talked about it,” he says. “I hate the word influencer, but that’s what I was labeled at the time — a ‘SnapChat influencer.’ I got to work with Disney. I worked with Coke. I worked with NASDAQ. I actually worked with Zillow.”
The last of these he finds funny, given the direction he’s since taken his social media-hacking career. For the past seven years, Aaron has zeroed in on real estate and, as co-founder of Revamped Real Estate, helps agents and loan officers unlock the power of YouTube and digital marketing. On this episode of the Loans on Demand Podcast, Luke and Aaron talk about the idiosyncrasies of YouTube, the promise it holds for loan officers, and common pitfalls to avoid.
What You’ll Learn:
Why YouTube tends to be undervalued as a tool for growing real estate-connected businesses — and why it absolutely shouldn’t be Why Aaron takes a “travel channel” approach to content The five videos he recommends you create first And much more!
Favorite Quote:
“Organic YouTube is not instant. You’re not going to see instant results, right? What’s cool about Facebook and Google ads is that you’re basically paying for quicker results, whereas something that’s organic, like SEO and YouTube, takes time. They take time to develop, and it takes a lot of content and iteration.”
— Aaron Martinez
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