Video is tricky. However, it looks so simple. You just stand in front of the camera and give your talk. I don’t know why video saps twenty percent of our energy when it is actually broadcast, but that seems to be the accepted wisdom. That means that just speaking normally into camera will now look a lot less energetic. Getting the delivery to be fluent is also a challenge. Either we do it free style or we use a teleprompter. Both have their challenges. What do we do with our hands? This is an interesting one, because the camera lens seems to have some magic power to reduce our gesture self awareness to zero, until that is, when we see it played back in all its gory glory.
I broadcast three TV shows on YouTube every week, so I am doing a lot of video work. My first weekly TV show was kicked off nearly four years, so I have gained a few insights over that time. I am not from the media world or have any background in television. I am a typical businessman who got into this by accident and so it is all pretty much self taught through exposure, practice and repetition. Yes, I have the advantage of being a High Impact Presentations instructor for Dale Carnegie, but presenting to a live audience and doing it on video is totally different. Everyone has discovered this fact since we all moved home, to spend a lot of our time in Zoom meetings or their equivalent.
I also teach people how to present to the camera and I have noticed a few things. Invariably their energy is too low. They are transferring their usual speaking volume to this medium and it doesn’t work. They appear lifeless and boring. No problem, speak louder, right? That is what I thought too, but I noticed a lot of people find that daunting. For them speaking with 50% more energy feels like they are screaming. Remember we are subtracting 20% immediately to counter the camera lens energy deficit, but on top of that they need to bring even more energy to the talk. If I ask for 50% more energy, invariably I will get about a 10% increase. This is why having an instructor or coach is handy, because you can’t easily work this out by yourself.
Gestures seem to be another area of mystery. What do I do with my hands? The most common choice is to do nothing with them. This is a big missed opportunity to bring physical power to support your verbal message. I have found there is a 15 second window to hold the same gesture. More than that and it become weaker and weaker and more and more annoying. The gestures need to be coordinated with what we are saying, so that they are congruent. If what we are saying and the way we are saying it don’t align properly, then our audience gets distracted. Once upon a time, the distracted audience would be by focusing on our voice or our apparel. Now it is on their phone. For half body video composition, we need the gestures to be held between rib height and the head height, so that they can be easily seen. For some curious reason, a lot of people hold their gestures at low waist level and apart from being difficult to see, this bit usually gets cut off in the editing process.
What we are doing with our face also is important. Having one facial expression may be very energy efficient, but it looks wooden on video. Our face should be showing what we are talking about. If results are good, then look happy. If they are bad, then look concerned. If you ask a rhetorical question, then look puzzled. I think you get the idea. One thing the camera doesn't like is when we drop our chin down, while we are talking. It looks like we are talking down to our audience, we also look very constrained. So we need to keep that chin up the whole time. Try it for yourself and you will be amazed at the difference it makes, to how we come across to our audience.
If we are just speaking off the top of our head, then we had better be pretty good or the video will be butchered in the editing process, as we have to stitch all those corrected mistakes together. It becomes very jerky in the final version, which is super distracting from our message. Zooming in and zooming out at these edits makes it appear less choppy, but you still don’t want too many of these to have to contend with.
Teleprompters can fix this and a bit of adjusting for font size and speed is needed to find the right balance. The secret here is to only look at the left side of the screen as the words roll up. Otherwise, you will find yourself reading from left to right and on screen you will look like you are reading it. This rather defeats the purpose doesn’t it. Have a look at my shows on YouTube and see if you can tell I am reading it off a teleprompter? Remember, our peripheral eyesight is good enough to focus on the left side and still read the words which are on that same line off to the right.
Video is a different game and we need to make this medium a winner for us. Try these hints for yourself and your image and impact will be much improved.
