Being an entrepreneur is crazy! Because it's so high risk.
Not just financially, but in many cases, you're really having to put yourself out there.
You're risking your reputation with the opening of your business, of new products and new services...and for each and every launch.
Fortunately...this is one of the key roles of marketing...and that's to ensure that these events, these launches, these new offerings open up to standing ovations, rather than a big thud.
Join Michael as he gives insights into the art and science of drawing a crowd.