There is a psychology behind sales and those who thrive at selling, converting, signing up team members and growing their business have learned it, even if they don’t realize they have.
I was taught by a brilliant copy writer to remember that - People are bored out of their minds and looking for entertainment and things to brighten up their day. Entertain them and they will pay attention and share your content.
You may think that’s great for everyone else but you are not a great writer.
Well, that’s another learned skill. You may not ever become Shakespeare, but you can jazz up your writing.
Power words are a great way to do this.
For starters, the word YOU is always at the top of the list. Your audience doesn’t care about you first and foremost, they care about themselves. So use the word YOU more than I or me.
Other good words - Imagine, Because, Astounding, Proven.
Words that create an image and force the mind to think are powerful - Tsunami, soul sucking, Tidalwave, Crashing, Deafening.
Let’s take deafening - Do you want to appeal to someone else’s angst about getting out of their current situation? Having more in life?
Here’s one way to say it.
I was so tired of my situation. I was ready for a change.
Imagine changing that to -
The sounds in my head were deafening. The tsunami of thoughts I was having on a regular basis about needing a change finally reached their peak. Now is the time.
How many people might be compelled more by that statement than the first?
Want to learn how to write powerfully and strategically?
Join me at http://KillerContentFormula.com and take the free 3 day challenge and come away with your first pieces of compelling content.
