My guest today believes that it is time to rethink the way we make innovation happen. He argues that innovation doesn’t come from an algorithm; it comes from the personal creativity of individuals. And creativity is not a gift for the chosen few—it is a process that can be learned. Jeff DeGraff is the Professor of Management and Organizations at the Ross School of Business at the University of Michigan. He teaches MBA, EMBA, BBA, and Executive Education courses on leading creativity, innovation, and change. Jeff’s mission is “the democratization of innovation.” and he brings innovation to a global audience through his books, his public television program (Innovation You), columns (Inc.), and radio program (The Next Idea).
In his new book The Creative Mindset, Jeff and his co-author Stanley DeGraff introduce six essential creative-thinking skills: Clarify, Replicate, Elaborate, Associate, Translate, and Evaluate, or CREATE. Sequenced as steps, these skills simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.
In our discussion, we talk about cognitive range, creative renaissance, and how to develop a creative mindset. Enjoy the show.
https://www.jamestaylor.me/how-to-develop-a-creative-mindset-305
