If you watch my Instagram stories, you’re familiar with the product created by my guest on today’s episode. I’m so excited to introduce you to Ali Bonar, the creator of the world’s first granola butter. Not only am I a huge fan of Ali’s product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image.
You’re in for a real treat as Ali shares how she created the world’s first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses.
Time Stamps:
[2:52] Ali’s struggle with eating disorders
[7:09] Using Instagram to keep her accountable
[9:38] How Ali created the world’s first granola butter
[14:49] Kween’s slow and steady growth
[17:58] Healing the root causes of her eating disorders to heal the larger picture
[24:25] Getting her product into stores
[41:44] 3 tips for starting an e-commerce brand
Resources:
Ali’s Instagram: https://www.instagram.com/alibonar/
Kween Granola Butter: https://kween.co/
Ali’s podcast: https://kween.co/pages/kweencast
