If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer.
The question? It's this. "Should you lie to your customers?"
Pretty much every one of these marketers and entrepreneurs would respond, "No...generally, it's not a good idea to lie to your customers."
"In fact. It's a terrible idea to lie to your customers. It's bad etiquette...and really poor marketing."
Yet. So many of them do lie. At least when it comes to one strategic element of their marketing. And, that's a mistake.
Join Michael as he shares the most urgent of marketing mistakes.
