If you see others getting featured in big publications but feel like you’re an outsider or don’t have the necessary experience to get featured to, this episode is for you. Nicole is welcoming “unlikely” PR guru Gloria Chou. Gloria is a diplomat-turned-PR guru now helping bootstrapped founders become recognized as industry leaders. Starting by just picking up the phone and cold calling, Gloria has developed a system for pitching that doesn’t require you to have insider contacts at every publication. Using her CPR Pitching Method, you can create a newsworthy pitch for anything. She is sharing her secrets on how to speak in a relevant, newsworthy way to get featured, even if you don’t have a huge following. Gloria is sharing with us actionable ways that you can hack your own PR rather than spending thousands with an agency that may not even produce the results you’re looking for.
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