At its fundamental roots...marketing is ALL about relationships. One of the best ways to build relationships is through networking.
Yet, so many entrepreneurs get networking all wrong.
Some despise the concept of networking so much they avoid it at all costs. And, this refusal to participate ends up being severely detrimental to their business growth.
Meanwhile, others approach networking with awkwardness and ineffectiveness.
So how should we network in a way that will allow us to successfully and painlessly grow meaningful relationships?
Join Michael as he reveals this answer by sharing the story of the peacock and the chicken.