#110 - How to navigate an exhausting news landscape as a small business trying to market

In moments of reckoning surrounding a deep social injustice like that which Indigenous people in Canada have endured at the hands of settler colonialism, it’s hard to think about what to say, or how to make any sort of impact from a marketing and communication perspective.

For small businesses, specifically those between 1 and 5 million, navigating crisis communication - the guilt, the burnout, the uncertainty on how to go about doing business while this is the backdrop - can be a LOT.

How do you balance life in a global pandemic with ongoing self awareness and discovery?

How might small businesses be empathetic, self-educating allies, while respectfully doing our job as business owners, which often requires actively marketing and selling what we do?

If you, like us, believe that your teams, your partners, your collaborators, and your customers are your greatest assets, you really want to be thinking about what is challenging them on the daily and either:

Fix their problems in your communication with them or Find a way to add to their days with levity and kindness 

Towards that end, here are The Three Bs Holding Back MANY small businesses: Budget, Bandwidth, and Burnout, and some thoughts on navigating them

The burnout part in particular is something we think is appropriate reading for a time in history when people are maxed and overworked in the extreme. 

Are you a reader? Here is a blog post on the subject.