475: How Intuition Plays a Major Role in Women-Led Businesses

Are you more likely to follow your intuition or the numbers when it comes to big business decisions? I think intuition is a superpower for women entrepreneurs. It certainly is for the founder of Beyond Yoga, Jodi Guber Brufksy. As a yoga instructor and life coach, she kept searching for stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. When she couldn’t find what she wanted, she created it herself. That’s the short version of how Beyond Yoga was born. 

Jodi shares how she learned to hear and follow her intuition, her journey through the growing pains of an apparel brand, and how she’s set her brand apart in a crowded space through storytelling.

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