Thought leadership has become a critical component of law firm marketing. In the first of a two-part series, Passle’s Sam Page turns the page on why and how lawyers can become thoughtful thought leaders in this discussion with PP&C Consulting’s Michelle Murray and Tom Mariam.
What the benefits to investing the valuable time and effort into thought leadership? What are the best ways to gain such exposure and develop business? How can law firms use thought leadership to shine a light on lateral hires?