In America today, there are 31 million small businesses. These small businesses represent over 99% of all companies nationwide! Many of them fight month to month to remain profitable without the threat of a global pandemic. What was the difference between the companies that made it through 2020 and those that did not? In this episode, Patti interviews four different consumers in different demographics to discover their favorite small businesses they chose to support and she learns a few “secrets” as to how these businesses were able to survive – and thrive – through the pandemic. The key to small business success may be the same key to success for major corporations as well!