The How-to Entrepreneur
It's Finally Here... Beyond Tobacco! The CEO of TAAT Lifestyle & Wellness Setti Coscarella on Turning Big Tobacco Upside Down
TAAT Lifestyle & Wellness (CSE: TAAT I OTC: TOBAF) CEO. Setti has made the jump from BIG tobacco to the tobacco-free and nicotine-free alternative side of the industry. His familiar know-how and experience provides perfect-positioning to take on a trillion dollar industry.
TAAT is playing the role of major disruptor through patented product innovation and friendly familiarization by means of CBD. This strategy can apply to an industry or space through product improvement + sustainability. Setti covers the inner workings and moves made to market and disrupt in an already dominated preexisting ecosystem.
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