It's commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving.
You need to understand their wants, their needs, their hopes, their dreams.
Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand.
What fewer entrepreneurs comprehend is that getting to know their customers requires a unique approach and a well trained ear.
And, this skill is required in order to generate serious sales.
Join Michael as he shares the importance of listening to the whispered secrets of marketing.
