In 1997 Apple forever changed the world of marketing in a 30-second commercial, "Think Different". The commercial wasn't about their products. Instead, it was an inspirational and motivational message.
The commercial was a massive success and Apple's sales skyrocketed. The world of marketing would never the be same.
Music school owner Mike Grande, of Rock Out Loud, fully embraces the lessons learned from Apple's "Think Different" campaign. He released a 30-second video promoting his music school that isn't about his school or music lessons. The video doesn't even mention his school's name until the very end.
Mike's video, like Apple's, is inspirational and motivational. It paints a picture and tells a story of how music lessons changed a little girl's life and her family. The viewer of the video is left thinking "I want that story to be my child's story."
Desire and dreams motivate customers to take action. Not features, facts, and details. Emotions motivate people to click the "Start Today" button on y our website. Not claims of greatness and quality.
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Apple's Think Different Commerical
