A music studio, in its most natural state, is a disjointed community. It’s a community comprised of teachers, parents, and students that rarely come together as a group. Your school's culture is defined by its customs, rituals, and values. Culture helps define and unite a community. A community that lacks culture is a community without purpose.
Culture is a marketing strategy that requires creativity, planning, and execution. The secret to improving student retention isn't better music lessons, but instead a dynamic and enriching culture and community.