Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.
In fact, in the full universe of marketing, lead development is one of the smaller planets.
In a fully functioning sales ecosystem, there are many things that can go right or wrong.
Each one of these can have a dramatic impact on an organization's profits and sales.
The number one reason most businesses are losing sales is a surprising one. And, it's completely avoidable.
Perhaps that's good news as well. You can fix this, and see dramatic improvement in your revenues.
Join Michael as he shares this key marketing principle.