The Future is Human - with Kayleigh O'Keefe
65 - The *New* 7 Ps of Marketing with Sarah Santacroce, Founder of the Humane Marketing Revolution
Welcome to the Kayleigh O’Keefe Show!
Sarah is the mastermind behind the Humane Marketing movement, which brings a gentler and more human approach to the marketing world. Sarah explains that most marketing techniques encourage potential customers to buy out of fear and shame. And while this approach may draw in clients in the short-term, these customers probably aren’t the ones who will really benefit from your product. Sarah tells listeners that entrepreneurs must first figure out who they are in order to truly resonate with their ideal audience.
Tune into this week’s episode of The Kayleigh O’Keefe Show to learn more about:
• Marketing with intention and integrity
• The NEW 7 Ps of Marketing
• The value in addressing your target audience as a competent customer
• And how to rumble, rise and resonate in order to achieve your version of success!
Quotes
• “About four years ago, I had this breakdown that led to a breakthrough, like they often do, and realized something’s broken because I’m not showing up as a whole human being.” (05:14-05:28)
• “There are all of these entrepreneurs who are just using [hype marketing techniques] because that’s the only thing that’s out there. We feel like that’s how it works if you want to build an online business….And so, you kind of get into this trap of really doing things that don’t feel right.” (12:28-12:50)
• “Are you empowering your clients to make that decision? Are you giving them all of the tools and the information that they need to make that decision? Or, on the other hand, are you disempowering them? Are you hiding information that they would actually need?” (15:19-15:35)
• “The gurus are sick of being gurus. We don’t want to be the gurus anymore. We don’t want to show up and do the dog and pony show every time. We want people to work with us and co-create and use collective intelligence and do things together.” (21:11-21:30)
• “Have you done that inner work? Do you know who you are? Are you grounded? Have you done your money work? All of that, it’s part of the journey of a humane marketer.” (28:14-28:28)
• “It’s really important to figure out who you are so that you then resonate with your ideal clients.” (35:24-35:27)
Links
https://www.linkedin.com/in/sarahsantacroce/
Get published with Soul Excellence Publishing: https://soulexcellencepublishing.com/
Visit Kayleigh's website: https://kayleighokeefe.com/
Schedule an Author Discovery Call: https://calendly.com/kayleigh-okeefe/solo-book-writing-publishing