Authentic Storytelling 101: Open Up About Past Challenges And Watch Your Business Supersize

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves. 

 

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

 

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results. 

 

Three Things You’ll Learn in This Episode 

 

How to combat the fear of over-sharing

How much personal information and talk of past bad experiences is too much? 

 

Why we need to let our audiences dictate what we share

Why are we so wrapped up in thinking about what our audiences don’t want to see? 

 

How to get into video if we’re late to the party

If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?