Good marketers never lie. They don’t have to.
First of all, they are involved early enough in the development of products and services to make sure they are excellent.
And, they also know, as has been taught here with great frequency, the truth always comes out eventually.
Believe what you may or may not about the ethics of being honest all of the time...it's just plain good marketing strategy.
But, that being said, many of you, well...do suffer from another problem.
Join Michael as he speaks on the topic of "The Things You Shouldn't Say" when it comes to your marketing.
