In this episode, Search Laboratory's Founder, Ian Harris, is joined by a team of experts to discuss the lessons learned from last year's holiday season, the trends across digital channels and their predictions on the role of the high street this year. They recommend strategies to maximise your Black Friday sales, including taking into account the lifetime value of a customer, best practices for using automated bid strategies, adapting a bespoke media strategy for marketplaces and tapping into audiences’ discovery mindset. The team also cover the implications of privacy, with users opting out of cookies and the effect this has on retargeting and audiences.
