The Leveraged Practice Podcast
Ep. 134 2022 Planning Part 2: What worked and what didn't? (numbers)
Welcome to the Annual Planning Part 2! Throughout these four podcast episodes, you’ll work your way through our TLP annual planning framework, so you can feel excited and prepared for 2022. This series has been built as a mini-training, with this first episode as the groundwork needed for the next three steps.
If you haven’t listened to Ep. 133 - 2022 Planning Part 1: TITLE, listen to it now here on iTunes or Spotify.
It is important to acknowledge that the market has changed, especially in the health industry. With the rise of online business, social media and “experts”; it’s noisy out there. Business is ever evolving and changing. The way we market to and serve our clients is changing regularly with new digital platforms and marketing trends.
In our current business climate, we are no longer selling credentials and price, we are selling outcomes. It’s time to think about how you will position your business focusing on what people are looking for – results.
In this episode, I’ll walk you through a high-level overview of 2 important concepts:
Qualitative and quantitative evaluation DebriefingOnce you’ve learned these two important evaluation techniquest, you will have action steps and practical exercises to apply to your own business from 2021 that will drive you forward in 2022.
If you like this episode, you might like these:
126 Learning How To Sell Without Being Sleazy with Cassie 111 How to Use Content to Attract the Right Audience 117 The Best Time to Open Enrollment AKA Launch!
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