— Did the Witch of Amesbury have anything to do with creating the GEICO Gecko? And the famous slogan, “Virginia is for Lovers?”
— Stephen Hawley Martin, a former principal of the international ad firm behind those and other campaigns you have seen on television says he believes she actually played a role. He says that being the direct descendant of someone who was hanged for witchcraft, and hearing about it frequently while growing up, caused him and his brother David, who co-founded the firm, to think differently about the world and reality, and to take more risks than most people would. Those characteristics, Stephen says, can lead not only to creating a successful business, but to advertising that breaks through the clutter.
Valeria Teles interviews Stephen Hawley Martin — the author of “The Witch of Amesbury & Matriarch of an Advertising Dynasty.”
Bestselling author Stephen Hawley Martin has had a more than half dozen titles achieve bestseller status on Amazon.com and is the only three-time winner of the Writer's Digest Book Award, having won first prize twice for fiction and once for nonfiction. He also has won a first prize for visionary fiction from Independent Publisher and a first prize for nonfiction from USA Book News. In all, he has written seventeen books under his own name and has ghostwritten a half dozen more, including a memoir for a $2.5 billion in sales tech company CEO, a bestselling business management title for another tech company CEO, and two titles for consultants in the Six Sigma and Lean Production arena. For two years, he hosted a successful weekly Internet talk radio show, “The Truth about Life,” which averaged 30,000 listener downloads per episode. A former advertising agency President and CEO, he is currently Editor & Publisher of The Oaklea Press. Click here to visit The Oaklea Press website, where you can learn how Stephen can help bring your book, or your book idea, to market.
To learn more about Stephen Hawley Martin and his work, please visit: shmartin.com & oakleapress.com
— This podcast is a quest for well-being, a quest for a meaningful life through the exploration of fundamental truths, enlightening ideas, insights on physical, mental, and spiritual health. The inspiration is Love. The aspiration is to awaken new ways of thinking that can lead us to a new way of being, being well.
