In this VETgirl online veterinary CE podcast, we interview Dr. Natalie Marks, DVM, CVJ on the state of feline medicalization (only 36% of cats ever see a veterinarian, compared to 79% of dogs), and how veterinary practices can improve feline patient visits and keep cats coming back year after year. We’ll cover the reasons for poor patient retention post-kittenhood, and learn how to capitalize on those all-important kitten visits. We’ll explore how to implement easy cat-friendly protocols in any practice and improve communication with cat owners to help them value wellness exams and preventive care (vaccines, routine diagnostics, and preventive care) for both indoor and outdoor cats. Dr. Marks has been training practices for several years in this area of expertise, and has presented at AAFP, WVC, and numerous other conferences on this topic.
