511: Sales 101: A Lesson in Selling for People Who Hate It

One of the biggest challenges to starting and growing a business is feeling confident in the most important part of the process -- selling! Let me tell you, I’ve been in that boat before, and it took some real intentional work to row that boat to shore and plant my feet firmly on the ground of confident sales. 

Katy Prince is an ethical copywriting expert and sales trainer, host of the Study Notes podcast, and founder and CEO at The Squirm-Free School of Business. Katy helps service-based entrepreneurs master the art of "Squirm-Free" selling, so they can increase their revenue and their impact, without feeling icky or weird, or compromising who they are and what they stand for. 

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